Many network marketing individuals are focus on writing the perfect copy, identifying the best lead generation strategy and slaving away at creating the perfect auto responder emails.

Are all of these things important in terms of building a successful network marketing business by prospecting over the internet? Yes they are. However, they are not the most important requirement in order to have success.

The number one most important requirement for having internet network marketing success is creating value in the minds of your prospects.

What is value based internet network marketing?

This is when you offer something of value to your prospect in exchange for permission to promote something that allows you to benefit financially. For example, part of your internet network marketing campaign might include offering your prospect a free report that details seven ways use the internet to generate free leads. This is a valuable resource for many prospects because there are a lot of people who would like to know how to get free leads online.

Since the prospect sees value in this information, he or she is willing to provide their name and email address to you in exchange for it. In some cases, your prospect may even be willing to PAY you for this information.

In return for providing value to the prospect you gained permission to promote something that will allow you to profit financially.

Successful internet network marketers recognize that providing valuable information for your prospects is fundamental.