Most of the Social media marketing is free and thus provide the cheapest marketing opportunities which makes them favorite of small and big businesses. Many businesses use SMP or Social Media Platform marketing campaigns as part of their marketing strategies. Sadly, more and more are unaware of the real power of social media marketing platforms. In the end, they only waste their time and money on their campaigns achieving less from expected.

Social Networking sites such Facebook have tremendously increase their traffic with a whopping 160% over the past year and still continuing to demonstrate solid month-over-month growth. The service has benefitted chiefly from increase in usage among adults, making it a more appealing to internet marketers and networkers.

Overall activity on Facebook, in terms of usage, is extraordinary. The key factor here is the content generation: the more content users place on Facebook, the richer and more textured the communities become. With 850 million photos uploaded in the course of a month, and another 24 million pieces of content shared, and 3 billion minutes of uses every day (up three-fold from the year before)…that’s an incredibly rich and active network.